NBA Ratings Decline

Grace Higgins | December 5th, 2019

The NBA, for as popular as it is, has a major problem: no one watches early. This is evident in the decline of ratings to start the season. Nationally televised games are down 23% on TNT and 20% on ESPN. But why?

heavy.com

The NBA signed a nine-year, $24 billion dollar contract with ESPN and TNT. Since then, there have been a few major factors that play into the decline of nationally televised NBA games this season. All of which are a problem for the NBA moving forward.

To start, load management has taken over the NBA. Star players have made it evident that regular season games aren’t as important. The media and general fanbase can be to blame for this. In arguments and conversation, those groups base a player’s entire legacy off the month of June. If the two main groups that interact with a sport don’t take the early months of that sport seriously, then why would the athlete? Luckily for NBA fans, stars like LeBron James have vowed to play as many games as long as they’re healthy.

Speaking of health, injuries to marketable players are forcing marquee teams with many nationally televised games to court below average teams. The Golden State Warriors were a marketing powerhouse for the last five years. With Steph Curry and Klay Thompson hurt, that entire market is watching a team lead by rookie Eric Paschall. Other notable injuries are to Kevin Durant, the two-time finals MVP, and to rookie Zion Williamson, the league’s shiny new toy.

The NBA nationally televised schedule is garbage too. Arguably five of the top 10 players in the league play on the West Coast. If a fan lives in any other region, they have to stay up well past midnight to see those stars play. Sometimes the late game doesn’t start until 9:30 p.m.

The NBA needs to figure out a proper way to deal with load management, while protecting the long-term health of the players. In the meantime, fans and media need to quit being fixated on only using rings as a way to value a players career.

Next Article
  • NBA All-Star Saturday

    On NBA All-Star Saturday night, the events include the Skills Challenge, 3-Point Contest and Slam Dunk Contest. The night starts with the Skills Challenge, which saw two surprising players in the final round. When creating the bracket, guards and matched up against the big men, with the big men winning all four first-round matchups this...

    Read More
  • NBA All-Star Friday

    In what would start the always entertaining NBA All-Star Weekend, the Celebrity Game featured coaching from Stephen A. Smith and Mike Wilbon, while the Rising Stars Game featured NBA All-Star Game starters Trae Young and Luka Doncic. Without Kevin Hart in the Celebrity Game, there’s a lack of comedy and total entertainment, as none of...

    Read More
  • Booker Replaces Lillard In ASG

    Devin Booker, the Phoenix Suns guard who has long been underrated for his on-court performances, is replacing Damian Lillard in the All-Star Game and three-point contest. This season, Booker is averaging 26.4 points and 6.3 assists per game, while shooting 50% from the field, 36% from three and 92% from the free throw line. His...

    Read More
  • Hiding Inside Dead Horses On The World War I Battlefield

    During World War I, fighting was ferocious on the battle lines between France and Germany. Both armies had dug themselves into trenches so much so that there was nearly no movement either way. They sat in the trenches for years on end and simply blasted each other as much as they could. The whole landscape...

    Read More
  • Lakers Defeat Nuggets

    In a matchup of the first and second seeds in the Western Conference, the Los Angeles Lakers beat the Denver Nuggets 120-116. Sorry Kawhi Leonard and Paul George, but LeBron James and Anthony Davis are the best duo in the league, further proving that point in the close win against the Nuggets. James had a...

    Read More
  • The Dangers Of The Dust Bowl Can Be Electrocution By Hug

    During the perils of the Dust Bowl, people that lived in the Northern parts of Texas or Oklahoma had to contend with huge dust storms that could last for days. These were storms of fine flour-like dust particles that would blast through everything: the cracks on the window frames, under the doors and would even...

    Read More
  • The Zion Williamson Show

    Nine games into his professional career, and Zion Williamson is the creator of his own show and we’re all viewers. In his first nine games playing professional basketball in the regular season, Williamson is averaging 21.0 points and 7.7 rebounds per game, while shooting 57.6% from the field and 40% from three. The special part...

    Read More