In an art project that looks as ridiculous as it sounds, the museum of non-visible art seems to be bringing over people from all over the world. For anyone looking at it from a logical point of view, it looks like an elaborate internet scam. In fact, selling fresh air sounds like the type of thing you may read about in a scammer’s spam email from a fake Nigerian prince.
Yet James Franco’s art project is actually real. Partnered with Praxis an art duo from New York, they created MONA or the Museum of Non-Visible Art. And this museum has everyone wondering if it is a real thing, a joke or an extremely shallow con.
Apparently, the art project is a way to promote artwork that is simply imagined by the artist. This has even led to people such as media producer Aimee Davison shelling out $10000 for a piece of non-visible artwork. Sounds crazy, doesn’t it? All she really got was a little card to hang on her wall that described a piece of art that did not even exist.
Davison has gone on record stating she bought the piece titled Fresh Air because it spoke to her as a media producer and that she identifies to its aspects. She felt the ideology of the project was closely aligned to how she worked on social media and represented the struggles artist find when creating and selling their art online.
It seems very odd that someone could pay what many people would refer to as a large sum of money. Just to essentially hand a little card on the wall, you will simply be staring at a blank wall if you were trying to appreciate the artwork.
Anyone who buys art from MONA does simply receive a description of the art piece, that once again: does not exist! The buyers do not receive a sculpture or a painting, this really is just paying for some words on a piece of paper.
Still, you have to tip your hat off to James Franco who seems to have figured out a way to sell invisible art for real money.